Blaze Pizza is on fire.
The Chipotle-style pizza chain is now backed by longtime investor LeBron James, who opted not to represent McDonald's in favor of Blaze.
Blaze Pizza opened 50 restaurants across the US in 2014, and it is opening a new location every five days.
Cofounder Rick Wetzel told QSR Magazine he expected the Southern California-based chain to deliver a "big blow" to major delivery chains such as Domino's, Papa John's, and Pizza Hut in the same way Netflix killed Blockbuster.
We visited Blaze Pizza's Fremont, California, restaurant earlier this year to see whether the pizza really was fit for a king. King James, that is.
SEE ALSO: The best pizza in every state
During a recent weekday dinner hour, I stopped by Blaze Pizza's sunny Fremont, California, location.
The chain's modern architecture was influenced by fast-casual competitor Chipotle, Blaze Pizza president and COO Jim Mizes told Business Insider. The restaurants have a sleek, urban feel with lots of stainless steel and reclaimed wood.
Executive chef and cofounder Bradford Kent greeted us at the door. Blaze Pizza's founders enlisted the help of the so-called "Pizza Whisperer" at the start.
See the rest of the story at Business Insider